FREELANCE GRAPHIC DESIGNER

Restaurant Brand Design

The Foodechi Brand Design was developed from the Adobe Creative challenge that is hosted through Behance.com. The challenges are to enhance and improve on your own knowledge of Graphic Design skills, to present a documented file for the client showing all the processes and explanations for each of the designs created.

Foodechi is brand idea for a fine dining Italian Restaurant brand, that offers an exquisite dining experience. It sources local Italian produce and makes everything fresh, to provide the customer with the finest food Italy has to offer. It is a restaurant marketed targetted to an audience of 35 to 70-year-olds, middle to high class and for all genders.

The logo was designed with "care" in mind as the business is in the care industry that is looking after 16+ in need of care. Thus for the logo of the brand I wanted something that showed a caring element in the design, a soft appeal and an iconic aspect that showed class for the brand identity of the caring business. The design of the hands holding a ray of the sun shows the customer that they will be taken care of with Real Care Pathways when under care with them.

I went with "Mr Eaves San OT  for the word mark as I felt this best suited the brand with the caring curves to the text. The logo mark itself is iconic the design of two hands in a holding he sun shows the elements of "care" and the sun represents bright and warmth from the company, along with the owner wanting a sun element in the design as it is part of his country.

The brand colours for Real Care Pathways, they compliment the brand style of stylistic and quality that the brand is going for, with the variations of Purple to Blue, with the white backgrounds. Selecting the right colours along with fonts and layouts is critical for a companies branding,  getting this correct from the start is very important

The logo was designed with "care" in mind as a business in the caring industry that is looking after 16+ in need of care. Thus for the logo of the brand I wanted something that showed a caring element in the design, a soft appeal and an iconic aspect that showed class for the brand identity of the caring business. The logo is similar to RCP as they are sister companies.

I went with the Adobe Caslon Pro for the word mark as I felt this best suited the brand identity the client had. The logo mark itself is iconic the design of the four hands surrounding the letter mark of the "DC" to show the business has full care in mind for their clients. The business wanted a colourful aspect to the business logo to stand out from other business' in the industry, thus the bright colours show a joyful aspect along with care. Two aspects the business wants to highlight.

These are the brand colours for Duston Care, the owner wanted a fun, vibrant and exciting colour palette to show the customer they are a friendly business and one of Joy. The pattern of the colours represents a rainbow pattern which helps makes information and pictures stand out with such a beautiful background.