www.realcarepathways.co.uk
Esports Brand Design for Twitch Streamer TwoCorpsesTTV
www.realcarepathways.co.uk
FREELANCE GRAPHIC DESIGNER
ABOUT
I am a Brand Designer and Freelance Graphic Designer living in Abergavenny, South Wales, United Kingdom.
Developing and designing a team brand in the world of Esports, was my gateway into the creative industry which has led me to work with many different clients and my first steps into the Graphic Design space.
My Direction
I enjoy everything that encompasses Brand Design, learning and being fully invested in the client's personal vision for their brand/company, creating user-specific brand guidelines that embody their personal vision and developing visually appealing aesthetics that match their vision is a big passion of mine.
BRAND DESIGN
Brand Design can be defined as one of the crucial marketing practices of creating the
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Name
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Logo
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Design
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Symbolic elements
The bullet points above are related to the brand to create a distinctive identity in comparison to the other brands in the market and also providing impetus to the product differentiation.
Thus this process also involves creating, redesigning or refreshing a distinct identity for a product or service. This can, in some cases, encompass the entire image of a company or organisation. A Brand Designer is someone who has a genuine passion for design and creative culture
To achieve the goal of developing and creating new and innovative brand designs, I trust in teamwork, fantastic communication and loyalty.
Restaurant Brand Design
The Foodechi Brand Design was developed from the Adobe Creative challenge that is hosted through Behance.com. The challenges are to enhance and improve on your own knowledge of Graphic Design skills, to present a documented file for the client showing all the processes and explanations for each of the designs created.
Foodechi is brand idea for a fine dining Italian Restaurant brand, that offers an exquisite dining experience. It sources local Italian produce and makes everything fresh, to provide the customer with the finest food Italy has to offer. It is a restaurant marketed targetted to an audience of 35 to 70-year-olds, middle to high class and for all genders.
The logo was designed with "care" in mind as the business is in the care industry that is looking after 16+ in need of care. Thus for the logo of the brand I wanted something that showed a caring element in the design, a soft appeal and an iconic aspect that showed class for the brand identity of the caring business. The design of the hands holding a ray of the sun shows the customer that they will be taken care of with Real Care Pathways when under care with them.
I went with "Mr Eaves San OT for the word mark as I felt this best suited the brand with the caring curves to the text. The logo mark itself is iconic the design of two hands in a holding he sun shows the elements of "care" and the sun represents bright and warmth from the company, along with the owner wanting a sun element in the design as it is part of his country.
The brand colours for Real Care Pathways, they compliment the brand style of stylistic and quality that the brand is going for, with the variations of Purple to Blue, with the white backgrounds. Selecting the right colours along with fonts and layouts is critical for a companies branding, getting this correct from the start is very important
